Good morning， ladies and gentlemen。 And welcome to the third in our cities of business seminars in the program doing business abroad。 19.Today we are going to look for different culture awareness。 That is the fact that not everyone is in British。 Not everyone speaks in English and not everyone does business in the British way。 And why should they？ If overseas business people are selling to us and they will make every effort to speak English and to expect our tradition methods。 It is only polite for us to do the same when we visit them。 It is not only polite but it is central if we want to sell British projects overseas。
Nobody actually wants to cause offence but，as business becomes ever more international，it is increasingly easy to get it wrong. There may be a single European market but it does not mean that managers behave the same in Greece as they do in Denmark.
First， a short quiz。 Let’s see how to in cultivate where we are。 Question one ： where must you not drink alcohol in the first and second of every month。 Question two： Where should you never admire your host positions？ Question three： how should you attract the waiter during the business lunch in banquet。 And question four： Where should you try to make all your appointments either before 2 or after 5：30 pm ？
In many European countries handshaking is an automatic gesture.In France good manners require that on arriving at a business meeting a man should shake hands with everyone present. This can be a demanding task and，in a crowded room，may require gymnastic(体育的)ability if the farthest hand is to be reached. Handshaking is almost as popular in some other countries，but Northern Europeans，such as the British and Scandinavians，are not quite so fond of physical demonstrations of friendliness.
Okay， everyone has the chance to make some notes。 Right， here are the answers。 Although I’m sure the information could equally well apply to countries other than your chosen。 So No.1 ， you must long drink alcohol in the first and second in Indian。 20.And in that hotels you may find that served but if you had a meal with an Indian colleague。 Remember to avoid asking for a beer。 No.2 ， In other countries， the politeness in general society is that people without power all。 If you admire your colleague beautiful golden bowls you may well find yourself being present with them 。This is not the cheat yourself way ，however， as your host will find the equal words and beauty。 In Thailand， keeping the fingers clapping your hands or shouting at the waiter will embarrass your hosts， fellow diners， waiter himself most of all-you 。Place you palm down to make an implicit gesture and sacrificing the results 。21.And finally， in Spain ， some businesses may stay working until 2 o’clock and returning to the office from 5：30 to 8 or 9 in the evening 。
In Europe the most common challenge is not the content of the food，but the way you behave as you eat. Some things are just not done.In France it is not good manners to raise tricky questions of business over the main course.Business has its place：after the cheese course. Unless you are prepared to eat in silence you have to talk about something-something，that is，other than the business deal which you are continually chewing over in your head.
19.What should you do when you do business with foreigners？
In Germany，as you walk sadly back to your hotel room，you may wonder why your apparently friendly hosts have not invited you out for the evening. Don't worry，it is probably nothing personal. Germans do not entertain business people with quite the same enthusiasm as some of their European counterparts.
20.What you must avoid doing with your Indian colleague？
The Germans are also notable for the amount of formality they bring to business. As an outsider，it is often difficult to know whether colleagues have been working together for 30 years or have just met in the lift. If you are used to calling people by their first names this can be a little strange. To the Germans，titles are important. Forgetting that someone should be called Herr Doktor or Frau Direktorin might cause serious offence. It is equally offensive to call them by a title they do not possess.
21.What do we learn about some Spanish people？
In Italy the question of title is further confused by the fact that everyone with a university degree can be called Doctor-and engineers，lawyers and architects may also expect to be called by their professional titles.
These cultural challenges exist side by side with the problems of doing business in a foreign language. Language，of course，is full of difficulties-disaster’may be only a syllable away.But the more you know of the culture of the country you are dealing with，the less likely you are to get into difficulties.It is worth the effort. It might be rather hard to explain that the reason you lost the contract was not the product or the price，but the fact that you offended your hosts in a light-hearted comment over an aperitif(开胃酒).Good manners are admired: they can also make or break the deal.
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16. This passage suggests us to
A. behave the same in the single European market
B. make the deal by good manners
C. give humorous remarks when you eat with people
D. learn more about cultural differences
17. In which country are you not expected to shake hands with everyone you meet？
A. France. B. Germany. C. Norway. D. Italy.
18. Which of the following statements is TRUE？
A. People in Britain shake hands just as many as people in France.